Image, Satisfaction and Identification as Antecedents of Graduate Loya lty
Year of publication: |
2010-06-09
|
---|---|
Authors: | Diaz, MA. Walesska Schlesinger ; Iniesta, M. Angeles ; Sanchez-Fernandez, Raquel ; Taulet, Amparo Cervera |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Relationship Marketing | Higher Education | Customer-Company identification | Corporate Image | satisfaction | Loyalty |
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