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~subject:"semiocapitalism"
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The "dividual" is semiocapital...
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semiocapitalism
Consumer behaviour
8
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desire
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Andéhn, Mikael
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Hietanen, Joel
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Takala, Pilvi
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel
;
Andéhn, Mikael
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 539-556
Persistent link: https://www.econbiz.de/10011934560
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Entrepreneurial subjectivation and capitalist desire : affective potentials of "expressive videography"
Hietanen, Joel
;
Andéhn, Mikael
;
Wickström, Alice
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1756-1776
Persistent link: https://www.econbiz.de/10014234147
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