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Entrepreneurial subjectivation and capitalist desire : affective potentials of "expressive videography"
Hietanen, Joel; Andéhn, Mikael; Wickström, Alice; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1756-1776
Persistent link: https://www.econbiz.de/10014234147
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The "dividual" is semiocapitalist consumer culture
Hietanen, Joel; Ahlberg, Oscar; Botez, Andrei - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 165-181
Persistent link: https://www.econbiz.de/10013206517
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More than meets the eye : videography and production of desire in semiocapitalism
Hietanen, Joel; Andéhn, Mikael - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 539-556
Persistent link: https://www.econbiz.de/10011934560