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Sustaining brand loyalty : The...
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service quality
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
12
Kundenzufriedenheit
11
Relationship marketing
10
Service quality
10
Beziehungsmarketing
9
Greece
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Brand image
8
Dienstleistungsqualität
8
Griechenland
8
Markenimage
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Brand management
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Markenführung
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Brand loyalty
4
Consumer attitudes
4
Firm performance
4
Innovation
4
Mobile communications
4
Mobilkommunikation
4
Tourism marketing
4
Tourismusmarketing
4
Verbrauchereinstellung
4
Advertising effects
3
Corporate image
3
Customer loyalty
3
Lieferantenmanagement
3
Relationship quality
3
Supplier relationship management
3
Unternehmenserfolg
3
Werbewirkung
3
Advertising planning
2
Attitudes
2
B-to-B-Marketing
2
Behavioural intentions
2
Branchenentwicklung
2
Brand
2
Brand commitment paradigm
2
Brand management systems
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Rizomyliotis, Ioannis
2
Apostolos, Giovanis
1
Giovanis, Apostolos
1
Gounaris, Spiros
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Giannis
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Kostopoulos, Ioannis
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Poulis, Athanasios
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Tsoukatos, Evangelos
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Journal of strategic marketing
2
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
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2
How to reduce the negative impact of customer non-compliance : an empirical study
Kostopoulos, Giannis
;
Gounaris, Spiros
;
Rizomyliotis, …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 513-529
Persistent link: https://www.econbiz.de/10010489665
Saved in:
3
An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos
;
Tsoukatos, Evangelos
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
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