Models as the Protection Motivation Theory (PMT) aim to understand those data and variables considered by individuals when facing the challenge of a behavioural change, as well as the more or less important they are. It is a key issue for social marketing responsibles, as they need a better...

Social marketing has experienced substantial growth over the last three decades and its utilization has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

Social protection is designed to ensure a basic standard of living for all people, regardless of the means available to them. In a democratic state, social protection is a fundamental state policy, because by its implementation is done to prevent, reduce or remove the consequences of events...

Barnsley is a relatively poor area in the Northern England and has high levels of teenage pregnancy. NHS Barnsley is the main commissioner of NHS services. The Campaign Company, a social marketing and community engagement consultancy, were commissioned to utilise social marketing principles to...

In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate...

Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the...

This paper discusses the role of parents and other adults in preventing and facilitating teen binge drinking. Teens' discussions on Internet websites were accessed to examine their opinions of their alcohol-related interactions with adults. The results show that in the context of a western...

On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools have been analysed. As a result of this analysis, some...