Responsibility for the Future of the World - Paradigm Shift in the Theory and Practice of Marketing
Year of publication: |
2010-07-05
|
---|---|
Authors: | Erzsebet, Hetesi ; Gabor, Rekettye |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | SCR | societal marketing | responsible consumption | social marketing | environment | Climate change |
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