Hartzel, Kathleen S.; Mahanes, Christopher J.; Maurer, … - In: Journal of Information & Knowledge Management (JIKM) 10 (2011) 01, pp. 51-58
Social networking, through media such as Twitter and Facebook, is changing influence streams on consumer (customer) attitudes and behaviours. The direct and readily available consumer-to-consumer communication, made accessible through social networking, provides a repository of information from...