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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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Content or community? : a digital business strategy for content providers in the social age
Oestreicher-Singer, Gal; Zalmanson, Lior - In: Management information systems : mis quarterly 37 (2013) 2, pp. 591-616
Persistent link: https://www.econbiz.de/10009747404
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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An attraction-selection-attrition theory of online community size and resilience
Butler, Brian S.; Bateman, Patrick J.; Gray, Peter H.; … - In: Management information systems : mis quarterly 38 (2014) 3, pp. 699-728
Persistent link: https://www.econbiz.de/10010405660
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Emergent life cycle : the tension between knowledge change and knowledge retention in open online coproduction communities
Kane, Gerald C.; Johnson, Jeremiah; Majchrzak, Ann - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3026-3048
Persistent link: https://www.econbiz.de/10010461769
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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Poverty and wealth : impressions of Russian Internet users
Barkov, S. A.; Gavrilenko, O. V.; Markeeva, A. V.; … - In: Problems of economic transition 61 (2019) 1/3, pp. 248-265
Persistent link: https://www.econbiz.de/10012199715
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Fall and redemption : monitoring and engaging in social media conversations during a crisis
Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517
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Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.; Tang, Xuning; Dai, Qizhi; Yang, … - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 73-96
Persistent link: https://www.econbiz.de/10010247639