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From white collar to influencer marketing? : how banks can reach young customers
Walzhofer, Nicole; Riekeberg, Marcus; Follert, Florian - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-26
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey data for the relevant group (n = 302) in...
Persistent link: https://www.econbiz.de/10013368467
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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Internationalisation business strategy via e-commerce
Pereira, Leandro; Tovstolyak, Yuliya; Costa, Renato J. … - In: International journal of business and systems research … 17 (2023) 2, pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
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Tourism in the COVID-19 era and the attempt to save it with the help of social media
Mihalcescu, Cezar Octavian; Sion, Beatrice; Iordache, … - In: Romanian economic and business review 16 (2021) 2, pp. 131-137
Persistent link: https://www.econbiz.de/10013530927
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Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
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Social media marketing : exploring the user typology in Turkey
Çiçek, Mesut; Eren-Erdoğmuş, İrem - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10010200471
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Social media and brand purchase : quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model
Xie, Karen; Lee, Young-Jin - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 204-238
Persistent link: https://www.econbiz.de/10011409421
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Conceptualising involvement in fashion social media brand communities
Hernández-García, Ángel; Iglesias-Pradas, Santiago - In: European journal of international management : EJIM 17 (2022) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10012798054