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social media
Social Web
20,859
Social web
20,828
Brand management
17,810
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17,397
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14,187
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14,124
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12,954
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7,804
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4,746
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4,614
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2,983
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2,956
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Soziales Netzwerk
2,716
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2,639
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2,629
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2,625
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2,546
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Electronic Commerce
2,281
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2,219
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Kerkhof, Anna
12
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12
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8
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8
Rita, Paulo
8
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7
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7
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7
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7
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7
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6
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6
Gu, Bin
6
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6
Massoc, Elsa Clara
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Petrova, Maria
6
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6
Samahita, Margaret
6
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6
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Woessmann, Ludger
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5
Dennis, Alan
5
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Rui, Huaxia
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ToKnowPress
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
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1
Department of Economics, Waikato Management School
1
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1
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1
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1
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International European Forum on Innovation and System Dynamics in Food Networks
1
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1
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International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
38
International journal of business information systems : IJBIS
36
Journal of marketing communications
34
Journal of management information systems : JMIS
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
CESifo working papers
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of technology marketing : IJTMkt
20
Journal of organizational computing and electronic commerce
20
CESifo Working Paper
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of marketing
19
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
19
Cogent business & management
18
Health marketing quarterly
18
Journal of marketing management : MM
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
IZA Discussion Papers
15
Management information systems : mis quarterly
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Psychology & marketing
14
International journal of market research
13
Journal of marketing research
13
Journal of strategic marketing
13
New technology, work and employment
13
Administrative Sciences : open access journal
12
Cogent Business & Management
12
Discussion papers / CEPR
12
Journal of information & knowledge management : JIKM
12
Administrative Sciences
11
European Sport management quarterly : ESMQ
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
International journal of consumer studies
11
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ECONIS (ZBW)
1,824
EconStor
205
RePEc
148
Other ZBW resources
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1
Lost in Thailand: a case study on the impact of a film on tourist behavior
Du, Yingying
;
Li, Junyi
;
Pan, Bing
;
Zhang, Yanyan
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10012265207
Saved in:
2
Negative word of mouth about foreign lands : dimensions of the shared discomforts narrated in travel blogs
Tang, Yong
;
Zhong, Meiling
;
Qin, Hongyao
;
Liua, Yuxuan
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10012257902
Saved in:
3
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
4
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
7
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
8
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in
online
fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
9
Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo
;
López-Bonilla, Jesús Manuel
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
Saved in:
10
The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
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