Similar Search Results

Sexual and gender minority's social media user characteristics : examining preferred health information

Park, Hyojung; Rodgers, Shelly; McElroy, Jane A.; … - In: Health marketing quarterly 35 (2018) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011865625

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

ICT and economic empowerment : analysing how youth in Tanzania use social media to facilitate income-generation activities

Manyerere, David J. - In: Business management review : journal of the University … 24 (2021) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10012815824

Can the youth materialism scale be used across different countries and cultures?

Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10012521390

Young consumers' esposure to alcohol sponsorship in sport

Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102

Persistent link: https://www.econbiz.de/10011288542

Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece

Vlachopoulou, Elli; Boutsouki, Christina - In: International journal of internet marketing and … 8 (2014) 4, pp. 285-299

Persistent link: https://www.econbiz.de/10011349109

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Does reality TV induce real effects? : on the questionable association between 16 and pregnant and teenage childbearing

Jaeger, David A.; Joyce, Theodore J.; Kaestner, Robert - 2016

We reassess recent and widely reported evidence that the MTV program 16 and Pregnant played a major role in reducing teen birth rates in the U.S. since it began broadcasting in 2009 (Kearney and Levine, American Economic Review 2015). We find Kearney and Levine's identification strategy to be...

Persistent link: https://www.econbiz.de/10011572304

The role of social media browsing intention for behavioral outcomes of young consumers

Adi, Pramono Hari; Wihuda, Faizal; Adawiyah, Wiwiek Rabiatul - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 39-57

Persistent link: https://www.econbiz.de/10011724308

Consumer social orientation-based personality and social media use : an exploration among young US consumers

Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27

Persistent link: https://www.econbiz.de/10011581498

1
2
3
4
5
6
7
8
9
10
Next
Last