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Social networks marketing, value co-creation, and consumer purchase behavior: Combining PLS-SEM and NCA
Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-21
Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...
Persistent link: https://www.econbiz.de/10014332639
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Social networks marketing, value co-creation, and consumer purchase behavior : combining PLS-SEM and NCA
Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-21
Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method...
Persistent link: https://www.econbiz.de/10013471443
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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528
Persistent link: https://www.econbiz.de/10012667880