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social media
Social Web
20,829
Social web
20,825
Lernen
7,450
Learning
6,995
Online-Marketing
6,243
Internet marketing
6,155
Consumer behaviour
5,394
Konsumentenverhalten
5,378
E-Learning
4,204
E-learning
3,875
Lernprozess
3,333
Learning process
3,329
Soziales Netzwerk
2,716
Social media
2,640
Social network
2,546
Viral marketing
2,438
Virales Marketing
2,434
Theorie
2,341
Theory
2,314
Lernende Organisation
2,310
Learning organization
2,309
Electronic Commerce
2,265
Relationship marketing
2,245
Beziehungsmarketing
2,241
E-commerce
2,167
Online retailing
1,911
Online-Handel
1,911
Brand management
1,855
Markenführung
1,851
Internet
1,824
Web 2.0 technologies
1,752
Web 2.0-Technologien
1,751
Digitalisierung
1,628
Digitization
1,551
Wissensmanagement
1,512
Knowledge management
1,460
Deutschland
1,383
Germany
1,328
USA
1,327
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Kerkhof, Anna
12
Münster, Johannes
12
Adena, Maja
8
Hager, Anselm
8
Rita, Paulo
8
Aridor, Guy
7
Budzinski, Oliver
7
Etter, Michael
7
Kunkel, Thilo
7
Morales, Juan S.
7
Asongu, Simplice
6
Ghose, Anindya
6
Gu, Bin
6
Kinne, Lavinia
6
Massoc, Elsa Clara
6
Petrova, Maria
6
Sabatini, Fabio
6
Samahita, Margaret
6
Sancassani, Pietro
6
Schweidel, David A.
6
Woessmann, Ludger
6
Boyer, Pierre C.
5
Dennis, Alan
5
Enikolopov, Ruben
5
Gauthier, Germain
5
Gänßle, Sophia
5
Hazari, Sunil
5
Idota, Hiroki
5
Jaeger, David A.
5
Joyce, Theodore J.
5
Kaestner, Robert
5
Naraine, Michael L.
5
Qiu, Liangfei
5
Rieckmann, Johannes
5
Rollet, Vincent
5
Rui, Huaxia
5
Saxton, Gregory D.
5
Schanze, Jan-Lucas
5
Stephen, Andrew T.
5
Tsuji, Masatsugu
5
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
International Telecommunications Society (ITS)
5
ToKnowPress
5
London School of Economics (LSE)
4
International Institute of Social and Economic Sciences
3
C.E.P.R. Discussion Papers
2
Institut für Technikfolgen-Abschätzung (ITA), Österreichische Akademie der Wissenschaften
2
eSocialSciences
2
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Agricultural and Applied Economics Association - AAEA
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Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
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Centre for Economic Performance, LSE
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Department of Economics, College of Business and Economics
1
Department of Economics, Waikato Management School
1
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
German Institute of Development and Sustainability
1
Institute for the Study of Labor (IZA)
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Telecommunications Society
1
Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont
1
National Research University Higher School of Economics
1
Nordic Council of Ministers
1
PLoS Medicine Editors
1
Southern Agricultural Economics Association - SAEA
1
Stiftung Wissenschaft und Politik
1
Universität Bremen
1
Wydział Zarządzania, Uniwersytet Warszawski
1
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International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
38
International journal of business information systems : IJBIS
36
Journal of marketing communications
34
Journal of management information systems : JMIS
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
CESifo working papers
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of technology marketing : IJTMkt
20
Journal of organizational computing and electronic commerce
20
CESifo Working Paper
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of marketing
19
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
19
Cogent business & management
18
Health marketing quarterly
18
Journal of marketing management : MM
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
IZA Discussion Papers
15
Management information systems : mis quarterly
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Psychology & marketing
14
International journal of market research
13
Journal of marketing research
13
Journal of strategic marketing
13
New technology, work and employment
13
Administrative Sciences : open access journal
12
Cogent Business & Management
12
Discussion papers / CEPR
12
Journal of information & knowledge management : JIKM
12
Administrative Sciences
11
European Sport management quarterly : ESMQ
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
International journal of consumer studies
11
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Source
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ECONIS (ZBW)
1,824
EconStor
205
RePEc
148
Other ZBW resources
10
BASE
4
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1
Building an evaluation framework for social media-enabled collaborative learning environments (SMECLEs)
Doyle, Cathal
;
Sammon, David
;
Neville, Karen
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 298-317
Persistent link: https://www.econbiz.de/10011505835
Saved in:
2
Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina
;
Moore, Hélène
;
Barry, Ben
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
Saved in:
3
An evaluation of social learning and learner outcomes in a massive open online course (MOOC) : a healthcare sector case study
Anderson, Valerie
;
Gifford, Jonny
;
Wildman, Janet
- In:
Human resource development international : HRDI
23
(
2020
)
3
,
pp. 208-237
Persistent link: https://www.econbiz.de/10012263677
Saved in:
4
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
5
Examing the social software characteristics and knowledge sharing behaviour among university students in Malaysia
Yossawadee Kaeomanee
;
Dominic, P. D. D.
;
Rias, Riaza Mohd
- In:
International journal of business information systems : …
17
(
2014
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10010480227
Saved in:
6
Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Duffy, Katherine
;
Ney, Jillian
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 104-113
Persistent link: https://www.econbiz.de/10011336517
Saved in:
7
Crowdsourcing management education
Hall, Owen P.
- In:
Journal of strategic management education : JSME
9
(
2013
)
4
,
pp. 133-155
Persistent link: https://www.econbiz.de/10011347726
Saved in:
8
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
9
Developing a community of inquiry in a face-to-face class : how an online learning framework can enrich traditional classroom practice
Warner, Alfred G.
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011665668
Saved in:
10
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
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