Learning from online social ties
Yuchi Zhang, David Godes
| Year of publication: |
May-June 2018
|
|---|---|
| Authors: | Zhang, Yuchi ; Godes, David |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 425-444
|
| Subject: | word of mouth | social media | social networks | learning | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing | Lernende Organisation | Learning organization | E-Learning | E-learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884366