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social network
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Social Web
20,845
Social web
20,814
Soziales Netzwerk
16,663
Social network
15,738
Online-Marketing
13,265
Internet marketing
13,149
Theorie
12,261
Theory
12,015
Relationship marketing
10,581
Beziehungsmarketing
10,551
Brand management
8,594
Markenführung
8,552
Brand image
7,135
Markenimage
7,103
Online-Handel
6,779
Online retailing
6,765
USA
6,363
United States
6,081
Customer satisfaction
6,034
Electronic Commerce
6,010
Kundenzufriedenheit
5,873
E-commerce
5,736
Deutschland
5,664
Germany
5,256
Innovation adoption
4,747
Werbewirkung
4,741
Service quality
4,720
Innovationsakzeptanz
4,695
Advertising effects
4,693
Dienstleistungsqualität
4,676
Unternehmensnetzwerk
4,628
Business network
4,621
Brand
4,547
Markenartikel
4,537
Einzelhandel
4,383
Retail trade
4,341
Viral marketing
4,122
Virales Marketing
4,121
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Rusinowska, Agnieszka
14
Grabisch, Michel
13
Chen, Ying-Ju
5
Dieye, Rokhaya
5
Djebbari, Habiba
5
Rieckmann, Johannes
5
Schanze, Jan-Lucas
5
Zenou, Yves
5
Baert, Stijn
4
Barrera-Osorio, Felipe
4
Chen, Xi
4
Fumarco, Luca
4
Goyal, Sanjeev
4
Hager, Theresa
4
Maruani, Emmanuel
4
Mellacher, Patrick
4
Rath, Magdalena
4
Rose, Michael E.
4
Appleton, Simon
3
Bask, Miia
3
Bask, Mikael
3
Berghammer, Rudolf
3
Bernardi, Laura
3
Bühler, Christoph
3
Calvó-Armengol, Antoni
3
Chen, Charlie C.
3
Dai, Darong
3
Do, Quoc-Anh
3
Estivill, Jordi
3
Lee, Yen-Teik
3
Leij, Marco van der
3
Long, Wenjin
3
Nguyen, Bang Dang
3
Ractham, Peter
3
Song, Lina
3
Srisawas, Siriporn
3
Zhang, Jing
3
Zhou, Junjie
3
Abdi, Mehrzad
2
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7
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4
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2
Centro de Investigación y Docencia Económicas (CIDE)
2
Facoltà di Economia, Università degli Studi dell'Insubria
2
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2
Keleti Károly Gazdasági Kar, Óbudai Egyetem
2
NET Institute
2
Sciences économiques, Sciences Po
2
eSocialSciences
2
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1
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1
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1
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1
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1
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1
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1
Economics, Markets, Institutions, IMT Lucca Institute for Advanced Studies
1
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1
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Nationalekonomiska Institutionen, Uppsala Universitet
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Southern Agricultural Economics Association - SAEA
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Technology Management, Economics and Policy Program (TEMEP), Seoul National University
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1
Tinbergen Instituut
1
ToKnowPress
1
University of Toronto, Department of Economics
1
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IZA Discussion Papers
12
Post-Print / HAL
8
ILO Working Papers
7
Applied economics
6
MPIDR Working Papers
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of organizational computing and electronic commerce
5
Demographic Research
4
Discussion paper series / IZA
4
International journal of business and globalisation : IJBG
4
Journal of management information systems : JMIS
4
MPRA Paper
4
Advances in Complex Systems (ACS)
3
Discussion papers / CEPR
3
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
IEHAS Discussion Papers
3
International journal of networking and virtual organisations : IJNVO
3
Journal of social entrepreneurship
3
Mu̐helytanulmányok / Magyar Tudományos Akadémia, Közgazdaságtudományi Intézet
3
Administrative Sciences
2
Administrative Sciences : open access journal
2
African journal of science, technology, innovation and development : AJSTID
2
Applied economics letters
2
Business history
2
CESifo Working Paper
2
DIW Economic Bulletin
2
DIW Wochenbericht
2
Documents de travail du Centre d'Economie de la Sorbonne
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Economic research
2
Economics and Quantitative Methods
2
Games
2
Human systems management : HSM
2
IFPRI discussion papers
2
International Journal of Management, Knowledge and Learning
2
International journal of business information systems : IJBIS
2
International journal of computational economics and econometrics
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of entrepreneurship and innovation management
2
International journal of entrepreneurship and small business
2
International journal of islamic marketing and branding
2
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ECONIS (ZBW)
230
RePEc
133
EconStor
38
BASE
4
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1
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1
Integrating the power of social media dataset impact in medical diagnosis
Suresh, A.
;
Devi, A. Jayanthila
- In:
International journal of intelligent enterprise : IJIE
6
(
2019
)
1
,
pp. 53-58
Persistent link: https://www.econbiz.de/10012062293
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Analyzing user preferences using Facebook fan pages
Luarn, Pin
;
Kuo, Hsien-Chih
;
Lin, Hong-Wen
;
Chiu, Yu-Ping
; …
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
2
,
pp. 166-175
Persistent link: https://www.econbiz.de/10011846058
Saved in:
4
The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
Saved in:
5
Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit
;
Korba, Peter
;
Pisar, Oliver
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 164-172
Persistent link: https://www.econbiz.de/10014250277
Saved in:
6
How do viral videos on social media affect purchase intention?
Nguyen Hong Quan
;
Hoang Thi Hong Nga
;
Nguyen Thi Hai Ha
; …
- In:
International journal of business competition and …
8
(
2023
)
3
,
pp. 202-222
Persistent link: https://www.econbiz.de/10015064269
Saved in:
7
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
8
Testing a model of user resistance towards technology adoption in construction organizations
Ishak, Siti Salwa Mohd
;
Newton, Sidney
- In:
International journal of innovation and technology …
15
(
2018
)
6
,
pp. 1950002-1-27
Persistent link: https://www.econbiz.de/10011981526
Saved in:
9
Developing democracy on facebook through integration of 3D arbitration
Swelmiyeen, Ibrahim al
;
Al-Nuemat, Ahmed
;
Kok, Andy
- In:
The journal of world investment & trade : law, …
14
(
2013
)
5
,
pp. 889-917
Persistent link: https://www.econbiz.de/10010194466
Saved in:
10
Website interaction network
Luo, Xiangfeng
;
Liu, Huimin
;
Xuan, Junyu
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10010425481
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