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Neuromarketing im Sport
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sponsorship
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
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1,048
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985
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584
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569
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557
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548
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511
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488
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264
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Marketingmanagement
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231
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228
Sportökonomik
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Marketing
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Online-Marketing
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Internet marketing
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Sportpolitik
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Fleck-Dousteyssier, Nathalie
7
Biscaia, Rui
4
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4
Breuer, Christoph
3
Dalakas, Vassilis
3
Delia, Elizabeth B.
3
Dimitropoulos, Panagiotis
3
Kim, Yu Kyoum
3
Koronios, Konstantinos
3
Wilson, Bradley
3
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2
Bee, Colleen
2
Boronczyk, Felix
2
Chanavat, Nicolas
2
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2
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Correia, Abel
2
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Darpy, Denis
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Freitas, Bruno Duarte Abreu
2
Goldman, Michael
2
Gröppel-Klein, Andrea
2
Henderson, Conor M.
2
Kelly, Sarah J.
2
Koenigstorfer, Joerg
2
Lee, Sanghak
2
Mazodier, Marc
2
Mukhopadhyay, Sankar
2
Naidenova, Iuliia
2
Naraine, Michael L.
2
Ntasis, Lazaros
2
Pansari, Anita
2
Parshakov, Petr
2
Rosado, António
2
Ross, Stephen
2
Roux, Elyette
2
Roy, Subhadip
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4
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3
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2
Department of Economics, Auburn University
1
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1
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1
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1
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1
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International Journal of Sports Marketing and Sponsorship
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sport management and marketing : IJSMM
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Journal of marketing communications
5
Economics Papers from University Paris Dauphine
4
International journal of sport finance
4
Journal of promotion management : JPM
4
International Journal of Sport Finance
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of marketing
3
Journal of nonprofit & public sector marketing
3
Open Access publications from Université Paris-Dauphine
3
Banque de France bulletin / Quarterly selection of articles
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Springer eBook Collection
2
APSTRACT: Applied Studies in Agribusiness and Commerce
1
Applied economics
1
Auburn Economics Working Paper Series
1
Baltic Journal of Economic Studies
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business history review
1
Discussion paper series / IZA
1
Economia della Cultura
1
Economics and business review
1
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Finante - provocarile viitorului (Finance - Challenges of the Future)
1
HSE Working papers
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IMF Staff Country Reports
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IZA Discussion Papers
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Information systems research : ISR
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ECONIS (ZBW)
117
RePEc
31
Other ZBW resources
31
BASE
3
EconStor
3
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
7
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
10
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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