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Determinants of business engagement with regional sport events

Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26

Persistent link: https://www.econbiz.de/10011301901

How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship

Penna, Daniele; Guenzi, Paolo - In: The journal of brand management : an international journal 21 (2014) 2, pp. 133-149

Persistent link: https://www.econbiz.de/10010252612

The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10012796085

Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners

Koronios, Konstantinos; Dimitropoulos, Panagiotis - In: International journal of innovation and technology … 17 (2020) 4, pp. 2050027-1-2050027-18

Persistent link: https://www.econbiz.de/10012299104

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

Persistent link: https://www.econbiz.de/10014232392

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

Globalization of Sports : the Case of Professional Football and itsInternational Management Challenges

Dolles, Harald; Söderman, Sten - Deutsches Institut für Japanstudien <Tokyo - 2005

aspects of postmodernlife, such as sports and entertainment, are presently growing in importanceand management complexity. …

Persistent link: https://www.econbiz.de/10005850189

Institutional factors, sport policy, and individual sport participation : an international comparison

Humphreys, Brad R.; Maresova, Katerina; Ruseski, Jane - 2012

Persistent link: https://www.econbiz.de/10009501122

Managing sports experiences in the context of tourism

Perić, Marko - In: UTMS journal of economics / University of Tourism and … 6 (2015) 1, pp. 85-97

Participation in sports activities combined with unique sports resources can provide people with extraordinary … experiences. It is especially true for tourism where sports activities are an important content of stay. The aim of this paper is … to analyse how sports experiences could be planned and managed for the tourism purposes from the aspect of sports …

Persistent link: https://www.econbiz.de/10011298796

Principles of stakes fairness in sport

Brown, Alexander - In: Politics, philosophy & economics : ppe 14 (2015) 2, pp. 152-186

Persistent link: https://www.econbiz.de/10011316534

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