This paper seeks to present whether, and if so how, communication via websites can enhance or obstruct the link between … strategy and performance. In doing so, we develop two forms of communication: fit and distraction. Fit refers to the congruence … between external communication and strategy, while distraction implies the external communication of an alternative strategy …

observations with three Chinese multinational corporations, six operational strategies and three communication challenges on the … stock markets and recruiting global talents. The three communication challenges that threaten the growth of the Chinese … companies are their inefficient conflict management style, low proficiency in local cultures and lack of 24/7 communication …

studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable … Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media … management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to …