Deliberations on strategic aspects of corporatate communication from the Indian Sanātana perspective
Nikhil Mehta; Som, Sekhar Bhattacharyya
| Year of publication: |
2013
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|---|---|
| Authors: | Mehta, Nikhil ; Bhattacharyya, Som Sekhar |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 6.2013, 4, p. 374-397
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| Subject: | corporate communication | Srimad Bhagavad Gita | wisdom | strategy | Indian business landscape | Indien | India | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338398