García-Salirrosas, Elizabeth Emperatriz; Gordillo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-22
During such a complex crisis as the one experienced by humanity since the first quarter of 2020, it is necessary to develop tools that contribute to creating the corporate image for organizations that are currently interested in being identified as brands with high social and environmental...