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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014228909

Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries

Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35

ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability … aligned with sustainability principles, becomes a pivotal tool for businesses transitioning to sustainable practices. The food … aim to identify the level of integration of sustainability within the marketing practices of these industries, identify …

Persistent link: https://www.econbiz.de/10014636097

Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy

Calu, Adriana; Negrei, Costel; Calu, Daniela Artemisa; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 977-993

regarding suppliers’ sustenability emphasize this aspect in order to create a brand value whereas the rest of the organizations …

Persistent link: https://www.econbiz.de/10011824720

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open economics 1 (2018) 1, pp. 115-123

nutritional value, use and utilisation. The goal of the research is to assess the impact of IMC for sustainability upon demand at … Latvian food retail chains and the impact of the use of IMC for sustainability upon sustainable development. The object of the … sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the …

Persistent link: https://www.econbiz.de/10011989204

Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012795278

The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany

Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625

Persistent link: https://www.econbiz.de/10014467303

Sustainability and organic growth marketing$dan exploratory approach on valorisation of durable development principles in tourism

Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937

Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the …

Persistent link: https://www.econbiz.de/10011824807

Considerations on gastronomic tourism as a component of sustainable local development

Diaconescu, Dan Mihnea; Moraru, Remus; Stănciulescu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 999-1014

Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability …

Persistent link: https://www.econbiz.de/10011833531

Sustainable behavior: the need of change in consumer and business attitudes and behavior

Gierszewska, Grażyna; Seretny, Marek - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 197-208

the one that will take sustainability into account as a basis for consumer behavior?". …

Persistent link: https://www.econbiz.de/10012125068

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