Moon, Moin Ahmed; Habib, Muhammad Danish; Attiq, Saman - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (2015) 2, pp. 524-539
The purpose of the study is to examine the contributing factors (norms, beliefs and values) as a proxy of sustainable behavior. To achieve the research objective a survey method was adopted by using convenience sampling. From the results of the study it is evident that normative influence is a...
