Service fairness, relationship quality and customer loyalty in the banking sector of Pakistan
Year of publication: |
2020
|
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Authors: | Farooq, Amna ; Moon, Moin Ahmed |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 14.2020, 2, p. 484-507
|
Subject: | customer loyalty | relationship quality | service fairness | trustworthiness | procedural fairness | distributive fairness | affective trust | affective commitment | Beziehungsmarketing | Relationship marketing | Gerechtigkeit | Justice | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Pakistan | Kundenzufriedenheit | Customer satisfaction |
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