Similar Search Results

The growth of environmentally sustainable consumerism

Zaharia, Ioana; Zaharia, Constantin - In: Economics, management and financial markets 10 (2015) 2, pp. 115-120

Persistent link: https://www.econbiz.de/10011555060

Using social cognitive theory to investigate green consumer behavior

Lin, Hsiu-yi; Hsu, Meng-hsiang - In: Business strategy and the environment 24 (2015) 5, pp. 326-343

Persistent link: https://www.econbiz.de/10011407056

Solving the luxury fashion and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers

Carranza, Rocío; Zollo, Lamberto; Diaz, Estrella; … - In: Business strategy and the environment 32 (2023) 4, pp. 2399-2419

Persistent link: https://www.econbiz.de/10014328944

Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values

Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583

Persistent link: https://www.econbiz.de/10014441631

Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers

Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240

Persistent link: https://www.econbiz.de/10015057585

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640