Weinberg, Charles B.; Weiss, Doyle L. - In: Marketing Science 5 (1986) 3, pp. 269-272
In a well-known article, Blattberg and Jeuland (Blattberg, R. C., A. P. Jeuland. 1981. A micromodeling approach to investigate the advertising-sales relationship. (September) 988–1005.) apply nonlinear estimation to a market level model based on aggregation of an individual level model of...
