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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10013390578