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visual attention
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
6
Werbewirkung
6
cause-related marketing
5
Cause-Related Marketing
4
Cause-related marketing
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Emotion
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Marketing management
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Marketingmanagement
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Perception
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Wahrnehmung
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message elaboration
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Advertising
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Altruism
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Altruismus
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Brand image
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Brand management
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Charitable organization
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Charity
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Fundraising
2
Gemeinnützige Organisation
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Markenführung
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Markenimage
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Nonprofit marketing
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Nonprofit-Marketing
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Werbung
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Wohltätigkeit
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construal level theory
2
heuristic cues
2
message abstractness
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Beziehungsmarketing
1
Brand
1
Charity advertising
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Eye-tracking
1
Heuristics
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Heuristik
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Bae, Mikyeung
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Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
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Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
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