Lieven, Theo; Lennerts, Silke - In: BuR - Business Research 6 (2013) 2, pp. 154-171
Primarily because of the hypothetical character of interview situations, respondents are often unable to state their true willingness to pay (WTP). This inability results in the so-called hypothetical bias. To address this bias, incentive-compatible methods have been proposed, but such methods...