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The complexity turn : cultural, management, and marketing applications
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Business-to-business brand management : theory, research and executive case study exercises
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Consumer behavior in tourism and hospitality research
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Are you ready? : preparing for international operations
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Developmental challenges in marketing research
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Field guide to case study research in business-to-business marketing and purchasing
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Handbook of business-to-business marketing
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New insights on trust in business-to-business relationships : a multi-perspective approach
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Tourism sensemaking : strategies to give meaning to experience
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The complexity turn in cultures' consequences on entrepreneurship, innovation, and quality-of-life
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Coduras, Alicia
- In:
The complexity turn : cultural, management, and …
,
(pp. 133-183)
.
2017
Persistent link: https://www.econbiz.de/10011619482
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Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Bernal, Pedro Mir
- In:
Key challenges and opportunities in Web entrepreneurship
,
(pp. 171-187)
.
2017
Persistent link: https://www.econbiz.de/10011690382
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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Embracing the complexity turn in management research for modeling multiple realities
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 1-19)
.
2017
Persistent link: https://www.econbiz.de/10011619471
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The complexity turn in behavioral pricing
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 105-132)
.
2017
Persistent link: https://www.econbiz.de/10011619479
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Solving the core theoretical issues in consumer behavior in tourism
Woodside, Arch G.
- In:
Consumer behavior in tourism and hospitality research
,
(pp. 141-168)
.
2017
Persistent link: https://www.econbiz.de/10011738666
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Taking the complexity turn in strategic management theory and research
Brenes, Esteban R.
;
Ciravegna, Luciano
;
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 21-66)
.
2017
Persistent link: https://www.econbiz.de/10011619474
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The complexity turn in human resources theory and research
Hsiao, James Po-Hsun
;
Jaw, Chyi
;
Huan, Tzung-cheng
; …
- In:
The complexity turn : cultural, management, and …
,
(pp. 67-104)
.
2017
Persistent link: https://www.econbiz.de/10011619478
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The complexity turn to modeling firm heterogeneity in corporate social and financial performance
Isaksson, Lars E.
;
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 185-247)
.
2017
Persistent link: https://www.econbiz.de/10011619484
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Customer value : theory, research, and practice
Woodside, Arch G.
;
Golfetto, Francesca
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 3-25)
.
2009
Persistent link: https://www.econbiz.de/10003826391
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