Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Pedro Mir-Bernal (University of Navarra, Spain)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Bernal, Pedro Mir |
| Published in: |
Key challenges and opportunities in Web entrepreneurship. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-5225-2466-3. - 2017, p. 171-187
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| Subject: | Social Web | Social web | Markenimage | Brand image | Content Management | Content management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2466-3.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690382