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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
Saved in:
2
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
3
From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
Saved in:
4
Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Petty, Ross D.
- In:
Management research review
35
(
2012
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10009660486
Saved in:
5
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
6
Reflections on my experience with the Federal Trade Commission transition in the early 1980s
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 212-216
Persistent link: https://www.econbiz.de/10010439107
Saved in:
7
Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
Saved in:
8
The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
Saved in:
9
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
10
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
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