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Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
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CS/D : overview and future research directions
Hunt, H. Keith
- In:
Conceptualization and measurement of consumer …
,
(pp. 455-488)
.
1977
Persistent link: https://www.econbiz.de/10003049323
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2
Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Samli, A. Coskun
;
Kelly, J. Patrick
;
Hunt, H. Keith
- In:
Journal of Business Research
43
(
1998
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10005477609
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3
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
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4
Beyond social indicators : quality of life at the individual level
Day, Ralph L.
- In:
Marketing and the quality of life
,
(pp. 11-18)
.
1978
Persistent link: https://www.econbiz.de/10002062152
Saved in:
5
[Besprechung von:] Ehrenberg, A. S. C.: Repeat-buying. Theory and applications. Amsterdam, New York 1972
Day, Ralph L.
- In:
Journal of economic literature
11
(
1973
)
4
,
pp. 1399-1400
Persistent link: https://www.econbiz.de/10002062160
Saved in:
6
Linear programming in media selection
Day, Ralph L.
- In:
Marketing models : quantitative and behavioral
,
(pp. 472-479)
.
1964
Persistent link: https://www.econbiz.de/10002062169
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7
The macro-message of consumerism : LISTEN BETTER!
Day, Ralph L.
- In:
Macro-Marketing: distributive processes from a societal …
,
(pp. 186-209)
.
1977
Persistent link: https://www.econbiz.de/10002062181
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8
Methods of estimating consumer preference distributions
Day, Ralph L.
- In:
California management review
9
(
1967
)
4
,
pp. 35-42
Persistent link: https://www.econbiz.de/10002062220
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9
Methods of estimating consumer preference distributions
Day, Ralph L.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 282-293)
.
1971
Persistent link: https://www.econbiz.de/10002062227
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10
Optimizing marketing research through costbenefit analysis
Day, Ralph L.
- In:
Business horizons
9
(
1966
)
3
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002062239
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