Refining concepts and measures of consumer satisfaction and complaining behavior : papers from the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 3-5, 1979
Year of publication: |
c1980
|
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Other Persons: | Hunt, H. Keith (contributor) ; Day, Ralph L. (contributor) |
Publisher: |
Bloomington : Dept. of Marketing, School of Business, Indiana University |
Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management |
Extent: | vi, 179 p ill 28 cm |
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Conferences: | Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior ; 4th (Indiana University) : 1979 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographies and indexes |
Source: | ECONIS - Online Catalogue of the ZBW |
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