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Market positioning in high technology
McKenna, Regis
- In:
California management review
27
(
1985
)
3
,
pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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2
Sustaining the innovation process in America
McKenna, Regis
- In:
The industrial policy debate
,
(pp. 133-155)
.
1984
Persistent link: https://www.econbiz.de/10002247076
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3
Industrial policy and international competition in high technology
MacKenna, Regis
;
Borrus, Michael
;
Cohen, Stephen
- In:
California management review
26
(
1984
)
2
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003498983
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4
FURTHER READING - Real Time
McKenna, Regis
- In:
Inc : the magazine for growing companies
19
(
1997
)
12
,
pp. 87-107
Persistent link: https://www.econbiz.de/10006923061
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5
One Point of View
McKenna, Regis
- In:
Research technology management
38
(
1995
)
2
,
pp. 10
Persistent link: https://www.econbiz.de/10006332896
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Marketing in Echtzeit
McKenna, Regis
- In:
Harvard-Business-Manager : das Wissen der Besten
18
(
1996
)
2
,
pp. 9-19
Persistent link: https://www.econbiz.de/10007073876
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Leadership in the Digital Age - Customize marketing to the needs of customers
McKenna, Regis
- In:
Executive excellence : the magazine of personal …
17
(
2000
)
4
,
pp. 6
Persistent link: https://www.econbiz.de/10007118538
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8
Marketing in Real Time - Consumers now have the power of multiple choice
McKenna, Regis
- In:
Executive excellence : the magazine of personal …
15
(
1998
)
4
,
pp. 3
Persistent link: https://www.econbiz.de/10007127139
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9
REAL-TIME MARKETING
McKenna, Regis
- In:
Harvard business review : HBR
73
(
1995
)
4
,
pp. 87-98
Persistent link: https://www.econbiz.de/10005996406
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