Marketing in Echtzeit
| Year of publication: |
1996
|
|---|---|
| Authors: | McKenna, Regis |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges, ISSN 0945-6570, ZDB-ID 11380950. - Vol. 18.1996, 2, p. 9-19
|