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How effective is the contribution of market research to social marketing?
Crosier, Keith
- In:
Journal of the Market Research Society : JMRS
21
(
1979
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10002041188
Saved in:
2
By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
Saved in:
3
The Portfolio of the Scottish Business School
Crosier, Keith
- In:
European Management Journal
1
(
1982
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10009212104
Saved in:
4
Costs and effects of advertising : Ed. by
Bowey, Angela M.
;
Crosier, Keith
- In:
Management decision : MD
17
(
1979
)
5
,
pp. 351-403
Persistent link: https://www.econbiz.de/10002018176
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5
Costs and effects of advertising
Bowey, Angela M.
(
contributor
);
Crosier, Keith
(
contributor
)
- In:
Management decision : MD
17
(
1979
)
5
,
pp. 351-403
Persistent link: https://www.econbiz.de/10003102262
Saved in:
6
Book review 'Les Binet and Peter Field' Marketing in the era of accountability
Grant, Ian
;
Crosier, Keith
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 296
Persistent link: https://www.econbiz.de/10007980096
Saved in:
7
Account planning: whose role is it anyway?
Grant, Ian
;
Gilmore, Charlotte
;
Crosier, Keith
- In:
Marketing intelligence & planning
21
(
2003
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10006966327
Saved in:
8
Marketing intelligence and account planning: insights from the experts
Crosier, Keith
;
Pickton, David
- In:
Marketing intelligence & planning
21
(
2003
)
7
,
pp. 410-415
Persistent link: https://www.econbiz.de/10006966334
Saved in:
9
The Risk of Collateral Damage in Advertising Campaigns
Crosier, Keith
;
Hernandez, Tony
;
Mohabir-Collins, Sandra
; …
- In:
Journal of marketing management : MM
15
(
1999
)
8
,
pp. 837-856
Persistent link: https://www.econbiz.de/10006986071
Saved in:
10
Book reviews - Advertising and promotion: Communicating brands
Hackley, Chris
;
Crosier, Keith
- In:
International journal of advertising : the quarterly …
24
(
2005
)
2
,
pp. 255
Persistent link: https://www.econbiz.de/10008116682
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