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Meffert, Heribert
20
Homburg, Christian
19
Kotler, Philip
19
Leeflang, Peter
17
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15
Layton, Roger A.
14
Bruhn, Manfred
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Reinecke, Sven
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11
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Freiling, Jörg
10
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Sheth, Jagdish N.
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Lim, Weng Marc
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Malshe, Avinash
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Adeola, Ogechi
8
Brown, Stephen
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Carson, David
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Crittenden, Victoria Lynn
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Dholakia, Nikhilesh
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Engelhardt, Werner Hans
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8
Hills, Gerald E.
8
Jaworski, Bernard J.
8
Klein, Thomas A.
8
Kraus, Sascha
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Le Meunier-FitzHugh, Kenneth
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Marinov, Marin A.
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Academy of Marketing Science
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Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
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Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
92
Journal of marketing
71
European journal of marketing : EJM
67
Journal of marketing education : JME
65
Journal of marketing management : MM
60
Marketing theory
53
Journal of macromarketing : examining the interactions among markets, marketing, and society
51
Journal of the Academy of Marketing Science
50
Journal of business-to-business marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of historical research in marketing
36
Journal of macromarketing
36
Jahrbuch der Absatz- und Verbrauchsforschung
34
Journal of marketing research : JMR
33
Journal of Islamic marketing : JIMA
31
Business horizons
30
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Marketing intelligence & planning
30
Marketing : ZFP ; journal of research and management
29
Journal of strategic marketing
28
Journal of research in marketing and entrepreneurship : JRME
27
AMS review : official publication of the Academy of Marketing Science
26
Management science : journal of the Institute for Operations Research and the Management Sciences
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of business ethics : JOBE
24
The journal of business & industrial marketing
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Journal of advertising research
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The marketing review
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business economics : JBE
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Journal of Islamic marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Australasian marketing journal
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
17
Handelsforschung
17
International journal of islamic marketing and branding
17
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
16
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
4,996
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1
La gestion de la distribution : un cadre conceptuel
Cracco, Etienne Francis
- In:
Gestion 2000
1
(
1985
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001007263
Saved in:
2
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Saved in:
3
Towards a socialist marketing concept : the case of Romania
Naor, Jacob
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
Saved in:
4
"Das größte Glück der großen Zahl" : oder Warum sind wir nicht glücklicher?
Rothschild, Kurt W.
- In:
Wirtschaftswachstum, Strukturwandel und dynamischer …
,
(pp. 359-369)
.
1989
Persistent link: https://www.econbiz.de/10001272430
Saved in:
5
Marketing in Nigeria
Iyanda, Olukunle
- In:
Elements of business in Nigeria
,
(pp. 85-111)
.
1988
Persistent link: https://www.econbiz.de/10001275771
Saved in:
6
Co-ordinated purchasing and marketing in government-owned companies
Onah, Julius O.
- In:
Managing government-owned companies
,
(pp. 223-232)
.
1987
Persistent link: https://www.econbiz.de/10001276922
Saved in:
7
Marketing: Sozialtechnik oder Marktethik?
Knapp, Hans G.
- In:
Wirtschaftsethik : Schnittstellen von Ökonomie und …
,
(pp. 69-82)
.
1990
Persistent link: https://www.econbiz.de/10001277259
Saved in:
8
Wool marketing problems in China
Shi, Zhaolin
- In:
The wool industry in China : some Chinese perspectives
,
(pp. 24-30)
.
1990
Persistent link: https://www.econbiz.de/10001280313
Saved in:
9
Erfolgsfaktoren neuer Produkte : Synopsis der empirischen Forschung
Kotzbauer, Norbert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
38
(
1992
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10001281321
Saved in:
10
Die Bedeutung von Handelspaneldaten für Marketingentscheidungen in der Einführungs- und Reifephase
Hampe, Stefan
- In:
Marketingfocus: Produktmanagement : [Hans Knoblich zum …
,
(pp. 165-176)
.
1993
Persistent link: https://www.econbiz.de/10001282640
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