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King, William R. - In: Journal of marketing 34 (1970) 2, pp. 8-13

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Kegerreis, Robert J. - In: Journal of marketing 35 (1971) 1, pp. 3-12

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Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19

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Taylor, Thayer C. - In: Readings in sales force management, (pp. 299-308). 1968

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Martin jr., Claude R.; Wright, Roger L. - In: Journal of marketing research : JMR 11 (1974) 3, pp. 237-242

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Montgomery, David B. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 195-198

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