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Spatial measurement of retail store demand

Mackay, David B. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 447-453

Persistent link: https://www.econbiz.de/10002421409

Cognitive maps and spatial behavior of consumers

MacKay, David B.; Olshavsky, Richard W.; Sentell, Gerald - In: Geographical analysis : an international journal of … 7 (1975) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10002421399

Incorporating heterogeneity and uncertainty in utility estimates for patronage alternatives

MacKay, David B.; Chaiy, Seoil - In: Patronage behavior and retail management, (pp. 71-85). 1983

Persistent link: https://www.econbiz.de/10002421402

Consumer benefits versus product attributes : an experimental test

Wu, Tsung-wen - In: Quarterly journal of business and economics : QJBE 27 (1988) 3, pp. 88-113

Persistent link: https://www.econbiz.de/10001076824

A Single Ideal Point Model for Market Structure Analysis

Mackay, David B.; Easley, Robert F.; Zinnes, Joseph L. - In: Journal of marketing research : JMR 32 (1995) 4, pp. 433-443

Persistent link: https://www.econbiz.de/10006679929

International differences in product perception: A product map analysis

MacKay, David B.; Easley, Robert F. - In: International marketing review 13 (1996) 2, pp. 54-62

Persistent link: https://www.econbiz.de/10006319552

Percept Variance, Subadditivity and the Metric Classification of Similarity, and Dissimilarity Data

MacKay, David B.; Lilly, Bryan - In: Journal of Classification 21 (2004) 2, pp. 185-206

Persistent link: https://www.econbiz.de/10005602918

A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data

MacKay, David B.; Zinnes, Joseph L. - In: Marketing Science 5 (1986) 4, pp. 325-344

A probabilistic multidimensional scaling model that estimates both location and variance parameters for proximity and preference data is described and compared to a deterministic scaling model. Simulated and empirical choice data are used to compare models. Variance estimates from the...

Persistent link: https://www.econbiz.de/10008787511

Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models

MacKay, David B.; Zinnes, Joseph L. - In: Marketing Science 5 (1986) 4, pp. 348-349

Authors' reply to comments (McMennamin, J. L. 1986. Commentary. 345 and Windal, P. 1986. Commentary. 346–347.) about their paper (MacKay, D. B., J. L. Zinnes. 1986. A probabilistic model for the multidimensional scaling of proximity and preference data. 325–344.).

Persistent link: https://www.econbiz.de/10008789702

A Thurstonian view of the analytic hierarchy process

MacKay, David B.; Bowen, William M.; Zinnes, Joseph L. - In: European Journal of Operational Research 89 (1996) 2, pp. 427-444

Persistent link: https://www.econbiz.de/10005283502