Similar Search Results - EconBiz

Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research

Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42

Persistent link: https://www.econbiz.de/10012608047

The practice of innovating research methods

Lê, Jane Kirsten; Schmid, Torsten - In: Organizational research methods : ORM 25 (2022) 2, pp. 308-336

Persistent link: https://www.econbiz.de/10013175719

The effect of market orientation and its components on innovation consequences : a meta-analysis

Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173

Persistent link: https://www.econbiz.de/10003725634

Minimizing technological oversights : a marketing research perspective

Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008

Persistent link: https://www.econbiz.de/10003758354

Food and drink NPD : a review of key trends - France

In: Consumer goods Europe (2008) 542

Persistent link: https://www.econbiz.de/10003648364

Food and drink NPD : a review of key trends - Germany

In: Consumer goods Europe (2008) 542

Persistent link: https://www.econbiz.de/10003648366

Food and drink NPD : a review of key trends - Italy

In: Consumer goods Europe (2008) 542

Persistent link: https://www.econbiz.de/10003648368

Food and drink NPD : a review of key trends - Spain

In: Consumer goods Europe (2008) 542

Persistent link: https://www.econbiz.de/10003648369

Food and drink NPD : a review of key trends - UK

In: Consumer goods Europe (2008) 542

Persistent link: https://www.econbiz.de/10003648370

New product launch and marketing research findings

Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008

Persistent link: https://www.econbiz.de/10003737695

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