//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The response of sales to adver...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
384
Vereinigte Staaten
139
Werbungsausgaben
58
Marktforschung
19
Deutschland
16
Preisgestaltung
11
Werbung
10
Absatzpolitik
8
Großbritannien
7
Rundfunkwerbung
7
Verbraucher
7
Werbungsmittel
7
Wettbewerbsbeschränkung
7
Wirtschaftskonzentration
7
Marktform Oligopol
6
Absatz
5
Australien
5
Produktgestaltung
5
Tabakmarkt
5
Einzelhandelsbetrieb
4
Marktpsychologie
4
Norwegen
4
Programming
4
Schwarze Menschen
4
Werbungsunternehmung
4
Wettbewerb
4
Betriebsertrag
3
Bilanz
3
Citrus
3
Markenartikel
3
Markt
3
Marktform
3
Unternehmungsgewinn
3
Verbrauchstheorie
3
Absatztechnik
2
Absatzzone
2
Bankbetrieb
2
Belgien
2
Betriebsrechnungswesen
2
Biermarkt
2
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Article
Book / Working Paper
217
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
Undetermined
423
German
10
Author
All
Simon, Julian Lincoln
8
Korndörfer, Wolfgang
7
Dhalla, Nariman K.
5
Silk, Alvin J.
5
Lambin, Jean-Jacques
4
Metwally, M. M.
4
Ward, Ronald W.
4
Weiss, Doyle L.
4
Alewell, Karl
3
Dean, Joel
3
Doyle, Peter
3
Ehrenberg, A. S. C.
3
Ekelund jr., Robert B.
3
Grass, Robert C.
3
Grønhaug, Kjell
3
Henning, J. A.
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Meehan jr., J. W.
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Weiss, Leonard W.
3
Wilder, Ronald P.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Barban, Arnold M.
2
Bass, Frank M.
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Blattberg, Robert C.
2
Bogart, Leo
2
Bowey, Angela M.
2
Clarke, Darral G.
2
Cohen, Dorothy
2
Comanor, William S.
2
Corkindale, David
2
Crosier, Keith
2
Dunn, S. Watson
2
more ...
less ...
Institution
All
Bristol-Myers
1
Published in...
All
Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
California management review
2
GFM-Mitteilungen zur Markt- und Absatzforschung
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
more ...
less ...
Source
All
ECONIS (ZBW)
433
Showing
1
-
10
of
433
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multivariate analysis of sales responses of competing brands to advertising
Becwith, Neil E.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 168-176
Persistent link: https://www.econbiz.de/10001888564
Saved in:
2
Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
Saved in:
3
Implications of a modal-delayed distributed lag response to advertising expenditure
Mann, Don H.
- In:
Decision sciences : DS
6
(
1975
),
pp. 646-661
Persistent link: https://www.econbiz.de/10002423659
Saved in:
4
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
Saved in:
5
Advertising effectiveness and accounting policy
Abdel-Khalik, A. Rashad
- In:
The accounting review : a publication of the American …
50
(
1975
)
4
,
pp. 657-670
Persistent link: https://www.econbiz.de/10001798112
Saved in:
6
Advertising and competitive behaviour of selected Australian firms
Metwally, M. M.
- In:
The review of economics and statistics
57
(
1975
)
4
,
pp. 417-427
Persistent link: https://www.econbiz.de/10002475654
Saved in:
7
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
Saved in:
8
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
Saved in:
9
Begünstigt Werbung die Grossen?
Hundhausen, Carl
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 26-29
Persistent link: https://www.econbiz.de/10003046468
Saved in:
10
Investment philosophy
Dean, Joel
- In:
Plotting marketing strategy : a new orientation
,
(pp. 234-255)
.
1967
Persistent link: https://www.econbiz.de/10002065821
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->