Implications of a modal-delayed distributed lag response to advertising expenditure
Don H. Mann
Year of publication: |
1975
|
---|---|
Authors: | Mann, Don H. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 6.1975, p. 646-661
|
Subject: | Werbungsbetrieb | Werbungsausgaben |
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