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Entscheidungsmodelle der Werbu...
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34
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30
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26
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22
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12
Martín Herrán, Guiomar
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Journal of advertising research
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Young consumers : insight and ideas for responsible marketers
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Esomar congress
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1
Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter
- In:
Esomar congress
(
1970
),
pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
Saved in:
2
Advertising intensity and media selection
Reekie, W. Duncan
- In:
Applied economics
18
(
1986
)
5
,
pp. 557-565
Persistent link: https://www.econbiz.de/10003658756
Saved in:
3
Anwendung von Primäruntersuchungen und Desk-Research in der Mediaplanung; dargestellt am Beispiel der Erstellung eines Streuplanes für eine Anzeigen-Kampagne in Zeitschriften
Rode, Friedrich A.
- In:
Esomar congress
(
1970
),
pp. 349-372
Persistent link: https://www.econbiz.de/10003663774
Saved in:
4
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
5
Werbeplanung als Seitrag zur "konzerierten Aktion" im Absatzberech der Unternehmung
Weinhold-Stünzi, Heinz
- In:
Unternehmerische Planung und Entscheidung : Hrsg. v. …
,
(pp. 102-111)
.
1969
Persistent link: https://www.econbiz.de/10003705042
Saved in:
6
Werbeplanung
Weiske, Helmut
- In:
Industriewerbung : Praxis der Marktkommunikation für …
,
(pp. 119-142)
.
1981
Persistent link: https://www.econbiz.de/10003705389
Saved in:
7
Werbeträgerforschung ist Grundlage rationeller Werbeplanung
Scheuermann, Walter P. H.
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
3
(
1959
),
pp. 74-79
Persistent link: https://www.econbiz.de/10003671391
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8
Werbemittelabstimmung und Einsatzübersicht im Werbeplan
Schlenzka, Poter A.
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
3
(
1951
),
pp. 431-447
Persistent link: https://www.econbiz.de/10003671595
Saved in:
9
Die Werbeträger-Analyse in der Werbeplanung
Alpers, Heinz L.
- In:
Der Marktforscher : Marktforschung, Absatzforschung, …
3
(
1959
),
pp. 94-96
Persistent link: https://www.econbiz.de/10003467881
Saved in:
10
Zielorientierte Werbeplanung - ein Stück Marketingpraxis
Berghäuser, Bernt
- In:
Von der Marketing-Strategie zur Planung des …
,
(pp. 19-29)
.
1984
Persistent link: https://www.econbiz.de/10003489160
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