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The business of aging : ten su...
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1
The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008746319
Saved in:
2
Constructing a code of ethics : an experiential case of a national professional organization
Masciocchi Messikomer, Carla
;
Cabrey Cirka, Carol
- In:
Journal of business ethics : JOBE
95
(
2010
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10008655246
Saved in:
3
The aging of Aquarius
Ferguson, Rick
;
Brohaugh, Bill
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10003942444
Saved in:
4
Marketing to baby boomers
Smith, Rebecca A.
-
2007
Persistent link: https://www.econbiz.de/10003728945
Saved in:
5
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 133-146)
.
2011
Persistent link: https://www.econbiz.de/10008746033
Saved in:
6
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : business opportunities …
,
(pp. 157-169)
.
2008
Persistent link: https://www.econbiz.de/10003748524
Saved in:
7
Demografischer Wandel als Treibergröße für den Unternehmenserfolg : strategische Ansätze und Optionen
Meyer-Hentschel, Gundolf
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 19-49
Persistent link: https://www.econbiz.de/10003714816
Saved in:
8
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
9
The segmentation of elderly consumers : a literature review
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of customer behaviour
17
(
2018
)
4
,
pp. 257-278
Persistent link: https://www.econbiz.de/10012050896
Saved in:
10
Segmentation of the senior market : how do different variable sets discriminate between senior segments?
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Hamouda, Manel
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10011855259
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