//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand attachment and a strateg...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
19
Markenführung
18
Brand image
16
Markenimage
16
Brand
11
Markenartikel
11
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Führungskräfte
4
Gewinn
4
Managers
4
Marktforschung
4
Profit
4
Börsenkurs
3
Emotion
3
Firm performance
3
Share price
3
Aesthetics
2
Ankündigungseffekt
2
Announcement effect
2
Arbeitsmobilität
2
Bibliometrics
2
Bibliometrie
2
Brand attachment
2
Brand extensions
2
Brand-self connections
2
Corporate Governance
2
Corporate governance
2
Executive turnover
2
Führungswechsel
2
Innovation
2
Labour mobility
2
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
Book / Working Paper
69
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
13
Book section
13
Reprint
6
Bibliografie enthalten
1
Bibliography included
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
67
Undetermined
44
German
3
Author
All
MacInnis, Deborah J.
51
Park, C. Whan
47
Eisingerich, Andreas B
13
Park, Jason Whan
10
Park, Chul W.
9
Macinnis, Deborah J.
8
Folkes, Valerie S.
6
Macinnis, Debbie
5
Pol, Gratiana
5
Porath, Christine
5
Smith, Daniel C.
5
Eisingerich, Andreas B.
4
Jaworski, Bernard J.
4
Park, C.Whan
4
Patrick, Vanessa M.
4
Weiss, Allen M.
4
Chandy, Rajesh K.
3
Chun, HaeEun Helen
3
DeFond, Mark L.
3
Lawson, Robert
3
MacInnis, Debbie
3
Mello, Gustavo de
3
Milberg, Sandra
3
Priester, Joseph
3
Priester, Joseph R.
3
Shapiro, Stewart
3
Tellis, Gerard J.
3
Whan Park, C.
3
Yoo, Changjo
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Deighton, John
2
Folkes, Valerie
2
Fournier, Susan
2
Heckler, Susan E.
2
Homburg, Christian
2
Iacobucci, Dawn
2
Lurie, Nicholas H.
2
Lutz, Richard J.
2
Mackenzie, Scott B.
2
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of marketing
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing research : JMR
8
Journal of Consumer Research
7
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Journal of accounting & economics
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Brand management ; Vol. 3
2
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Consumer Psychology
1
Journal of Historical Research in Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of mathematical economics
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Research in consumer behavior
1
Review of quantitative finance and accounting
1
The Routledge companion to contemporary brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
68
OLC EcoSci
31
RePEc
11
Other ZBW resources
4
Showing
1
-
10
of
114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
3
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
4
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
5
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
6
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
7
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
8
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
9
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
10
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->