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Tucker, Catherine
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ToKnowPress
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Journal of business research : JBR
378
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International journal of internet marketing and advertising : IJIMA
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Industrial marketing management : the international journal for industrial and high-tech firms
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136
International journal of advertising : the review of marketing communications
115
Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Journal of marketing communications
113
The journal of personal selling & sales management : JPSSM
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of hospitality management
91
Information systems research : ISR
90
International journal of electronic marketing and retailing : IJEMR
85
Journal of marketing
82
Technological forecasting & social change : an international journal
82
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Journal of internet commerce
77
Tourism management : research, policies, practice
77
Business horizons
73
The journal of business & industrial marketing
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Electronic commerce research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of the Academy of Marketing Science
65
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
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Psychology & marketing
60
Journal of management information systems : JMIS
57
International journal of technology marketing : IJTMkt
56
Journal of promotion management : JPM
55
Journal of marketing research : JMR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
54
Journal of personal selling & sales management
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Marketing intelligence & planning
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European journal of marketing : EJM
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
14,063
RePEc
311
BASE
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EconStor
21
Other ZBW resources
11
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1
Content Marketing : Grundlagen und exemplarische Umsetzungsansätze für ein Online-Unternehmen
Piep, Julia
- In:
Content Marketing
.
2016
Persistent link: https://www.econbiz.de/10011610170
Saved in:
2
Brand equity effects on bidding strategies in an online environment : evidence from
eBay
coin auctions
Bozman, Carl S.
;
McPherson, Matthew Q.
;
Friesner, Dan
; …
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
Saved in:
3
Evolutionary stability in the generalized second-price auction
Norman, Thomas W. L.
- In:
Economic theory
71
(
2021
)
1
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012433450
Saved in:
4
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
5
Advertising versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
6
The effect of ID verification in online markets : evidence from a field experiment
Livingston, Jeffrey Alan
;
Scholten, Patrick A.
- In:
Review of industrial organization : RIO
54
(
2019
)
3
,
pp. 595-615
Persistent link: https://www.econbiz.de/10012157678
Saved in:
7
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on
eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
8
Social media's impact on organizational performance and entrepreneurial orientation in organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Management decision : MD
54
(
2016
)
9
,
pp. 2208-2234
Persistent link: https://www.econbiz.de/10011551567
Saved in:
9
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
10
Marketing capabilities in the digital environment : consequences on the performance of the company
Pașcalău, Valentina-Simona
- In:
Oradea journal of business and economics
5
(
2020
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10012404508
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