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Common sense in sampling
Wasson, Chester R. - In: Harvard business review : HBR 41 (1963) 1, pp. 109-114
Persistent link: https://www.econbiz.de/10002957959
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Consumer choice processes : search, or automatic response?
Wasson, Chester R. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
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How predictable are fashion and other product life cycles?
Wasson, Chester R. - In: Journal of marketing 32 (1968) 3, pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
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Is it time to quit thinking of income classes?
Wasson, Chester R. - In: Journal of marketing 33 (1969) 2, pp. 54-57
Persistent link: https://www.econbiz.de/10002958016
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What is "new" about a new product?
Wasson, Chester R. - In: Journal of marketing 25 (1960) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10002958064