We develop advertising strategies for a firm which has a new product for which demand exists in an emerging market. However, the primary channels for distribution of the firm's product do not exist, because either the market has not been opened up, or the firm has not entered the market....

Over the last century, the world has seen a sustained decline in the proportion of people living in poverty. However, there is an increasing concern that climate change could slow or possibly even reverse poverty reduction progress. Given the complexities involved in analyzing climate change...