This paper integrates market research within this lead user methodology and report a test of it in the rapidly evolving field of computer-aided systems for the design of printed circuit boards (PC-CAD).

AbstractIn this paper we compare different approaches and show the need for systematic requirementsengineering for hybrid products beyond disciplinary boundaries. Hybrid products consist ofcombinations of hardware, software and service elements. The purpose of this paper is to report ona...

This paper proposes a new model for studying the new product development process inan artificial environment. We show how connectionist models can be used to simulatethe adaptive nature of agents’ learning exhibiting similar behavior as practically experiencedlearning curves. We study the...

Zur Entwicklung neuer Produkte und Dienste binden Unternehmen immer häufiger Kundinnen und Kunden in ihre Innovationsprozesse ein. Virtual Reality verspricht für dieses als Co-Creation bezeichnetes Vorgehen viele Vorteile. So können Kundinnen und Kunden z. B. ein virtuelles Produktabbild...

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations...