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1
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
2
An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.
;
Boyer, Kenneth K.
;
Hult, G. Tomas M.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
Saved in:
3
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
4
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
5
Decoupling the individual effects of multiple marketing channels with state space models
Woodley, Melvin
- In:
Journal of revenue and pricing management
20
(
2021
)
3
,
pp. 248-255
Persistent link: https://www.econbiz.de/10012549327
Saved in:
6
Empirical study on multi-channel service quality and customer loyalty of retailers
Yong-zhi, Qi
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010506943
Saved in:
7
Meassevuring e-service quality, satisfaction and loyalty of customer in the online channel of the modern retail
Veloso, Cláudia Miranda
;
Magueta, Daniel
;
Sousa, Bruno
; …
- In:
Inventi impact: retailing & consumer services
(
2021
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10012601930
Saved in:
8
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
9
Consumer response to marketing channels : a demand-based approach
Andersen, Peter
;
Weisstein, Fei L.
;
Song, Lei
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
Saved in:
10
Impact of marketing channel caused by relationship marketing of online social network
Wang, Min
;
Bian, Yijie
;
Deng, Jiangao
;
Sheng, Hong
; …
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 348-364
Persistent link: https://www.econbiz.de/10011665170
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